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How To Get An Autoresponder Working For You

How To Get An Autoresponder Working For You

At some point in our Internet lives, a majority of us have received a message from an autoresponder.  It could have been a short response letting you know that the individual is away, or an email thanking you for something that you have done.  Perhaps it was even an email letting you know about upcoming products, or even an email letting you know that a message you tried to send couldn’t be delivered.

Each one of these messages is all but a different version of a useful program known as an autoresponder.  Autoresponders are very useful tools, as they will automatically send out an answer to any email that they receive.  The answer that they send out however, will all depend on the messages that you have the program set up with.  Autoresponders are very flexible, and most will hold a variety of pre set messages.

The very first autoresponders were used with email providers or email transfer agents.  Whenever an email you sent out couldn’t be delivered to the recipient, it would send you an automatic response letting you know that your mail couldn’t be delivered.  Although these programs were somewhat helpful, they weren’t all that sophisticated.

Over the years, autoresponders have changed quite a bit, proving to be very useful with big companies and even Internet marketing.  These days, autoresponders are used by businesses and companies to give immediate response and feedback to interested clients and subscribers.  This could include a response about programs, information about pricing, specific details regarding a product, and even a time that someone from the company can get in touch with the client.

In the world of Internet marketing, staying in touch with clients is easier than ever with an autoresponder.  They will save you a quite a bit of time, especially when you think about how long it would take you to personally send email responses to each and every email you get.  If you run a business, you probably get hundreds of emails a day.  An autoresponder can simplify your life, by sending out a preset message response to each and every email you receive.

You can set up an autoresponder using either one or two methods – an outsourced ASP model and server side model.  When using an outsourced ASP model, the company wishing to use the autoresponder will their business model will contract through an outside provider.  This outside provider will then give the company user access to a web based system, or control panel.  From the control panel, the company or individual can set up the autoresponder, preset messages, and decide how the autoresponder will handle the many different types of emails. One of the best services we have found is www.AWeber.com their service is top notch. To use these types of services, the individual or company will have to pay the autoresponder provider a flat monthly fee.

Server side autoresponders are a bit different.  Basically, they are programs that a company or individual installs themselves and runs it on their own computer or server.  You can save money with these programs, as you don’t have to pay a provider to operate the autoresponder.  Although server side autoresponders weren’t user friendly in the beginning, they have become easier and easier to operate over the years – and are now the most popular type of autoresponder.

In all actuality, autoresponders are great to have.  They are very reliable, and can easily save you a lot of time. The way the different types work can be a bit perplexing, although most are easy to use and easy to implement into your website.  If you own or operate an online business – an autoresponder is something you should never find yourself without.

If you look to the lower right of this articale, you can see a typical “Opt In Box”. Please fill in your details to follow what happens as you enter the autresonder sequence.

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Writing Myths Buster

One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.

The top five myths about writing are:

Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. I don’t know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.

Myth 2: Writing requires talent. I won’t lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. Writing is a skill that can be learned, developed and honed. If you practice your craft, if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.

Myth 3: Writing isn’t an useful skill. I have made my living as a writer for my entire professional life but even if you don’t intend to make your living with words you will need this crucial skill. There simply isn’t a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.

Myth 4: You can’t make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn’t be able to support myself. The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.

Myth 5: Writers block is alive and torturing writers as you read this. I’m not dismissing the difficulties inherent in dealing with writers block but whenever I talk with writers purportedly suffering from it they fall within two general groups. The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. Deadlines will teach anyone how to give writers block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. In this case, while the writing may be stalled I don’t agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.

Don’t let your writing fall victim to these five myths about writing.

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Self Publishing Success Secrets

Are you a writer with lots of talent but no one will give you the time of day let alone a contract? Would you pay a professional publisher to make your book but can’t afford it? Do you need a better tool than your plain old word processor to make your work look more professional and desirable? Do you possess special knowledge that if packaged in a book could make you millions? Well fret not your answer is very available to you now in the form of self publishing software tools!

These tools are electronic publishers that produce professional grade quality at a fraction of the price that it costs a traditional publisher to produce a book. They produce the work in the form of a PDF file which can be sent with an email, saved onto any form of memory storage media, downloaded onto your website, etc. This is hundreds of times more convenient than traditional publishing efforts and again at a very small fraction of the price.

The software is easy to use, designed to be used by a person with a 2nd grade level computer IQ. So, not even close to rocket science. A person can become proficient at using the program and start writing in a matter of hours. Yes, you heard me right — you can have the necessary tools and be writing that book that you have been waiting a long time for in a matter of a few hours. Self publishing is a beautiful thing and I am just getting started.

When I said a fraction of the price of a typical publisher I only meant for one book. But think about it, you would have to continue to pay each time your next book came out which multiplies that fee over and over and over. But you only have to pay for the self publishing software once. It is very reasonably priced, and it is with you, at your beckoned call for life. Now that’s a deal.

The last benefit of self publishing that I am going to talk about (not even close to the last benefit there is) is the true freedom of speech that you retain when you buy this tool. What I am referring to really is the editing process which for those who have already been published know can be a brutal process. Basically anything that you right is at the mercy of the publishing editor when you go the traditional route. But if you publish your own work it stays as you want it which is the way it should be. That’s all for now, but if you want to know more just give me a ring, or fling me an email, or whichever you prefer.


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Speed Article Creation

Yuck, it’s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There’s a term for it: “shaving the yak.”

Originally coined by Seth Godin, marketer and author extraordinaire, “shaving the yak” means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.

Writing can be painful to many people. It doesn’t have to be. Here’s a basic outline of how to write an article quickly and without the painful struggle.

1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.

2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.

3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.

4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers’ lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.

5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.

6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.

7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:

a. It ensures readers will open and read it when they see the title.
b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.

8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.

Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.

Here’s what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!

That’s how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.

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Polish And Perfect Your Writing Skills

If there’s one important reason why you need to write effectively in the workplace, it is this: the quality of your writing imprints a lasting impression on the reader. This reader may be your boss, a client, or a person who is ready to make a billion dollar business deal with you.

Have you ever read a poorly-written document that made you lose interest right away? It was so poorly-written that you lost trust in the author and asked yourself why the author was wasting your time? How about those junk e-mails that sneak into your junk box like annoying cockroaches? You know the ones I’m referring to: the ones pitching vitamins, software, and sex aids. These e-mails are the biggest showcase of writing blunders, stricken to death with grammar mistakes, misspellings, and sloppy sentences. I doubt these e-mails pull a sale because their poor writing style immediately alienates the reader.

What impression does your writing leave on your boss, clients, or co-workers? Does your writing alienate readers, cause you to lose sales or clients, or cost you job promotions? Or does your writing build streams of loyal readers, increase sales for the company, and help you earn six figures a year at your job?

Whatever type of writing you do in the workplace, always know this reality: readers believe the quality of your writing reflects your skills, work ethics, and integrity as a person. If you write eloquently, clearly, and lively, the reader trusts you and you are able to build rapport quickly. If your writing is sloppy, disorganized, and riddled with errors, the reader assumes the rest of your work is flawed, your work ethics are flawed, and perhaps as a person you are flawed. Why should this reader waste his time reading the rest of your junk or even do business with you?

This article provides fail-safe strategies to help refine your writing and help you to communicate with clarity, simplicity, and impact so you will never write junk again. You will learn five masterful steps to guide you in planning, writing, and refining an article; and you will learn how to avoid common writing mistakes.

AIM! FIRE! FIRE!

To become a superb writer, your first task is to establish your aim.

Yiddish novelist, dramatist and essayist, Sholem Asch, once said, “Writing comes more easily if you have something to say.”

What message do you want to convey with your writing?

To establish your aim, ask yourself:

1) “Why am I writing this document?”
2) “What do I want to communicate?”
3) “Do I want to inform, educate, report, persuade, challenge, or entertain?”

Developing your aim will help you to adopt the best writing style for your reader. For example, an educational document will likely be more formal than one written for entertaining.

CONNECT WITH YOUR READERS

To write effectively, you need to connect strongly with your readers. Ask yourself:

1) “For whom am I writing this? Will I be writing for colleagues, my supervisor, my team of employees, or our clients?”

2) “How much information do my readers need?”

3) “How familiar are my readers with the topic?”

4) “How much time do my readers have? Would my readers prefer a short, succinct presentation of facts and statistics, or more narration and exposition?”

Knowing your audience will allow you to write content in a way that appeals to your readers.

SHAPE YOUR DOCUMENT

You know your aim. You know the people who will likely read your document. Now plan your document. What information will it contain? What information will most likely grab the reader and hold their interests? What points do you need to get across? Start with a rough outline of ideas. Then go through the outline and add more information and more detail. An outline will create the structure for your document. Soon enough your writing will come more easily, quickly, and with greater clarity.

WRITE WHAT YOU KNOW BEST

At this stage, read over your outline and write the first draft. Establish the main idea of the document and support your argument throughout. If a blank white page glares back at you like headlights, just start writing on whatever topic you know best. According to American novelist Jack London, “You can’t wait for inspiration. You have to go after it with a club.” Don’t worry about the sequence if the ideas come to you out of order. You can cut and paste later.

WORDY WEIGHT LOSS

If you have time, step away from the document. Come back to it later with a fresh mind. Now add material where needed. Trim away unnecessary sections. Refine the text to communicate what you want to say. Remember: less is more. Try not to repeat ideas. Repetition, unless necessary, is tiresome for the reader. Keep the piece moving along. Use a lively pace. Progress through your points efficiently.

The following sections address some of the most common writing problems. Use these tips to write more clearly, effectively, and lively.

I.) PUNCTUATION

a) Apostrophes

Do not use an apostrophe in the possessive form of “it.”

Incorrect: Our department submitted it’s reports for 2005 last week.
Correct: Our department submitted its reports for 2005 last week.

Do not use apostrophes in the possessive forms “his,” “hers,” and “ours.”

Incorrect: The window office is her’s.
Correct: The window office is hers.

Do not use apostrophes in plural nouns.

Incorrect: How many new computer’s are we getting?
Correct: How many new computers are we getting?

b) Commas

Do not connect two complete sentences with a comma.

Incorrect: The meeting was cancelled, I finished my work early.
Correct: The meeting was cancelled, so I finished my work early.
Correct: Since the meeting was cancelled, I finished my work early.

II.) MECHANICS

a) Split Infinitives

Do not insert words between “to” and the infinitive form of a verb.

Incorrect: I was told we needed to slightly tighten the deadline.

Correct: I was told we needed to tighten the deadline slightly.

III.) SPELLING

a) “A lot” is always two words.

Incorrect: I have alot of work to do.
Correct: I have a lot of work to do.

b) “To” is a function word often used before the infinitive form of a verb (to go).

c) “Too” is an adverb that means “excessively” (too difficult).

d) “Two” denotes the number 2.

Incorrect: This file cabinet is to heavy for me to move.
Correct: This file cabinet is too heavy for me to move.

e) “There” is an adverb indicating a place (over there).

f) “Their” is a possessive word that shows ownership (their computers).

g) “They’re” is the contraction form of “they are.”

Incorrect: There results for this quarter were excellent.
Correct: Their results for this quarter were excellent.

Incorrect: Their working very hard today.
Correct: They’re working very hard today.

IV.) STYLE

a) Sentence Variety

To write more lively, vary sentence structure. Use alternate ways of beginning, and combine short sentences to create different sentence lengths.

Before:

I organized the files for all the new accounts this week. Then I created a more efficient labeling system. I color-coded everything. I made sure all paper files had been documented electronically. I put these files in the empty file cabinet.

After:

This week I organized the files for the new accounts and created a more efficient color-coded labeling system. After I documented all paper files electronically, I put these files in the empty file cabinet.

V.) ACTIVE VOICE vs. PASSIVE VOICE

The English language has two “voices”: active voice (the subject performs an action); and passive voice (the subject is acted upon). In business communication, all good writers write in active voice. Lazy writers write in passive voice. Writing in active voice shortens your sentences and makes your writing sound more direct and formal.

Examples:

PASSIVE: The recipe book is read by her.
ACTIVE: She reads the recipe book.

PASSIVE: The radio announcement should be listened to by everyone.
ACTIVE: Everyone should listen to the radio announcement.

PASSIVE: The photo is being taken by the photographer.
ACTIVE: The photographer is taking the photo.

HELPFUL RESOURCES

To learn more about fixing common writing mistakes, check out The Electronic Writing Course ( http://www.ElectronicWritingCourse.com ). It’s a program that teaches the basics of good writing and editing. If you want to check your document against 36,000 style and usage mistakes, check out StyleWriter ( http://www.StyleWriter-USA.com ). It’s a style and usage Plain English checker. If you want to write more lively and creatively, check out WhiteSmoke Software ( http://www.WhiteSmokeSoftware.com ). It’s a program that fixes and enriches your text.

If you follow these guidelines, you’ll stop yourself from writing lousy in the workplace. Your writing will be lively, clear, and concise, and you will build rapport with readers. Perhaps it’s now time to e-mail your boss a perfectly-written e-mail requesting a salary raise?

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Even One Article Can Make You Cash

Would you like to know a winning formula on how to make money on the Web from writing articles? Here’s how I do it: I write an article, create 4-5 versions of it, and sell it for use by others in my same profession. In fact, just that one part of my business generates enough income to fully support myself comfortably. Just about anyone in any profession or business can copy this formula.

I write articles for executive coaches and business consultants. They use different versions of my articles in their own newsletters, with their own names in the byline. When they purchase an article, they get reprint rights, but not exclusivity. But since they are in all parts of the country, and the world, they don’t bump into others using the same article. They are also free to change the article.

This formula can be used in any industry. Let’s say you are a veterinarian. You know a lot about pets, and about your vet clinic clients. You can easily write articles that appeal to your customers who are pet owners. You may already write and publish a regular newsletter with articles that appeal to your clients and potential clients.

What’s to stop you from writing your article to suit the needs of other vets who need to send out a newsletter? You post a brief synopsis of this article on your website for vets, offering it to them for a fee. They buy the reprint rights, and it gets used by hundreds of other vets who want to save themselves time and energy on their own newsletters.

That is one way of making money by writing articles on the Web, but here are four more ways, all from the same article.

This same article is revised several times in several lengths. It can be sold in three different lengths, for example, 2000 words to form a 4-page newsletter, 1000 words for a 2-page newsletter, and 600-700 words for electronic email ezines. That makes three more ways to sell the same article.

You also take that same article, change the title, make it more personal adding your own experiences, including your personal details and website links. You submit it to article directories on the web.

This version of your article with your name on it gets picked up – this time for free – by other websites looking for content. Each time another website publishes your article on their site, they link back to your site. The more incoming links you have to your website, the higher value the search engines give you.

This means you will start coming up higher in the search engine rankings when people type in key words in Google or one of the other search directories. That is a fifth way to make money from the same article. This technique is more indirect. Your article is being used for free, but the linking power will drive new customers to your site.

Finally, you can use this same article, or another altered version of it on your own website and blogs, to attract new clients to you. Having quality content on your site and on your blogs will ensure that readers appreciate your expertise and use your services, or buy your products.

Here’s a bonus idea for making money from your articles: compile a group of articles about the same topic, format them into a PDF e-book, and sell it on your site.

You probably have knowledge and expertise in your own field that others would pay for, in order to have quality content for their own newsletters. This method requires good writing skills, or you can hire a professional editor to help you. It also requires you master the art of marketing on the web in order to reach potential buyers of your articles. To market successfully, you can submit your articles to the many article directories on the Web, and quickly build traffic to your websites and blogs.

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P.L.R. Means Opportunity

PLR or Private Label Rights facilitate total control over content. This means that you can freely distribute, change, add or remove some parts of an original article without making any reference to the author or publisher. A little modification in the original material and you’re off to go and claim it as your own with your by-line.
PLRs come in handy for people who are having difficulty in creating their own content or simply those who have no time to build one. Aside from that, there are literally hundreds of ways you can stretch PLRs limits. For instance, if you are planning to release an eBook about Arthritis you could simply grab PLRs relating to your niche. Private label rights products may include text, graphics and source codes which will ultimately help you in branding yourself.
Here are few ways on how you can do with your PLR products.
1. You can split the product into several modules and create mini eCourses. This is proven effective if you have a good mailing list. Try to create an interval between courses. We do not want to suffocate your clients by dumping them too many courses in a short period of time.
2. If you can split them, you can also combine them as well. This will create an entirely new product waiting for your disposal. Create some new interesting headers and sales letters. Products like these can command a higher market value. You can also opt in for physical deliveries to your customers. There are several online sources which can automate the printing and delivery freeing your time and worries. A hefty price range from $200 to $900 is not bad at all.
3. It is also a great way to create a new niche Website or blog. You would want to take a little effort to rewrite them. By now, there will be hundreds of similar websites all with the same content even if you had just downloaded them. Monetize your Website by incorporating Adsense to it.
4. An autoresponder is a great tool to let your clients know that your site is not dead. Take your PLR content piece by piece and send them occasionally. New products and services can also take advantage of this great tool.
5. You can set up your very own membership site by providing constant content to your members in monthly basis. Check your PLR product licenses if it does not prohibit you from doing this.
There is no easy money in the Internet. If there is, then everybody would be a millionaire. However, hard work and motivation would help you earn the income you have been aiming for.

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Get Google Rankings

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine’s will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. To increase your PageRank, or more precisely the PageRank of one of your pages (the homepage or any other, think of this), the first thing to do is to get links from other sites.
Getting External Links…

Here are some councils:

* Try to obtain a great number of links to your page (read our councils on this subject)
* Choose first the pages having good PageRank (be careful to distinguish the PageRank of a site and that of its pages: the PageRank of a site is by abuse of language that of its homepage, but the link towards your page will be perhaps located on another page having very bad PageRank)
* Choose pages having the least links possible (especially if their PageRank is small)
* Check that the page which put the link is well indexed by Google, otherwise its PageRank is worth zero and that will not bring anything to you. In particular, it should not contain any directive indicating to the crawlers not to index it (file robot.txt or META tags), and it should not be orphan (otherwise Google cannot index it).
* It can be more effective to have a link from a page with PageRank 4 with only a few links that a link from a page with PageRank 6 with a great number of links.
* The two best examples of links to be obtained are those of directories DMOZ and Yahoo! who seem to play a great role in Google’s algorithm. See our special pages about these two directories!

6. Importance of your internal links

Getting links from other sites is a very good thing but it is hard to control. On the other hand the links between YOUR pages, you can and must attach importance to it.

Thus, it is crucial to organize your own site well to optimize PageRank of all your pages. Indeed starting from the study on the formula of PageRank, we can consider that each page has a reserve of “points” (its PageRank) it can make some benefit to other pages by “transmitting” them a part of it.

Let us take the example of your homepage which succeeded in having good PageRank thanks to the exchanges of links with other sites. Your other pages can profit from it if you put a link from the homepage. Attention, the same rules apply: if you do many links, the share of PageRank transmitted to each one of your other pages will be weaker.

If you try to optimize your own site, it is better thus to avoid putting outgoing links (towards other sites) on your pages which have good PageRank, because an important part of your good PageRank will be spread and not transmitted to YOUR other pages. It is thus rather traditional to make a link from your homepage to a links page which will contain outgoing links.

Conversely, you can also build your site so as to improve PageRank of some of your pages (with the detriment of others). For example it is common to seek to have best possible PageRank for your homepage. Make therefore a link to this one on each page of your site, by putting for example your logo in the top left.

7. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine… say Google… and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail’s from people requesting links because they don’t see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don’t just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn’t look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it’s page rank wouldn’t increase even though Google’s page rank is 10, it’s rank would still be zero because it would only have that one back link.

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Magnetic Publishing

Would you like to create a magnetic home page, one that magnetizes your visitors? Webster’s Dictionary defines magnetic as ‘powerfully attractive.’ Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, “The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people.”

What will make your home page interesting? Good design plays an important part in your site’s overall effectiveness. But it’s not the flash that will interest your audience. It’s not the jingles that will connect with your visitor. It’s the benefits – the ‘what’s in it for me’ list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?” Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here’s a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn’t just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you’ll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? “A 9-Step Power Plan to decimate and dominate the Consultant’s Marketplace” or “The 9-Step Plan to Become a Better Consultant.” “How to Convert More Buyers Into Customers” or “How to use the ‘FTP’ factor to pull amazing clickthrough rates that most marketers will only dream about!” Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious.

Use the Command statement for an immediate effect, ‘Become an Internet Millionaire!” Even if it’s a well worn claim, it still captures a large share of attention. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It’s all good. But there’s one more area that will give your home page even more pulling power. I got this tip from Allen Says’ “The War Report.” Many unseasoned site owners create links that say things like, “Get your FREE ebook here!” or “Sign-up for our FREE ezine!”

When first exposed to this tip, all I could say was, “Ouch!” I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is ‘Free ezine” tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Don’t wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!

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Affirmation Power Is Our New Book


 

 

Hi Gavin & Ingrid  here,

And our new book is out, it’s called….

AFFIRMATION POWER

My beautiful wife Ingrid, and I have been writing it for the past year. You can now get it on Amazon Kindle, with free reader Apps for PC, Mac, iPhone, and iPad.

(Yes, I thought you could only read Kindle Publications on Kindle Readers too!)

We wrote it for you if you are stuck on The Secret.

If you believe in The Law Of Attraction, and you’ve read the book, listened to the mp3s, and seen the movie…our book is for you. Maybe you are still waiting for the good luck and prosperity to start flowing?

Don’t give up..we think we have found the secret behind The Secret.

The are twenty chapters, with every tool that we can offer to propel your success. If you click on the BLUE link below, you can get the list of contents and first chapter free.

Please play the YouTube video and the blue link just below this takes you straight to kindle

where you can get the first chapter free

http://amzn.to/dJZNpr

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